TEK2day

TEK2day

Apple Is A Device Company, Not A Services Company

Jonathan Maietta's avatar
Jonathan Maietta
Nov 30, 2023
∙ Paid

Apple (AAPL) is a device company. Apple bulls began positioning AAPL as a Services company several years ago as device sales slowed. There are two primary reasons why Apple is a device company.

First, AAPL generates approximately 75% of Revenue from device sales (iPhone, Mac, iPad, wearables and home tech). That’s the end of the argument. However, if one wishes to go further…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 TEK2day Holdings · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture