Perplexity AI Will Take Share from Google Search. Here's Why.

I wrote about Perplexity AI recently HERE. Perplexity’s comprehensive, sourced search service leverages the power of LLMs to serve users better search results. This made me think of several things, including why Perplexity will take market share from Google Search:

• The quality of a product or service is what matters, not the service delivery model. Users only care about the user experience. As impressive as the underpinnings of a product or service may be, those underpinnings should be transparent to users.

• Frontier LLMs is a cat-and-mouse game. One way for the frontier LLM companies to differentiate (as we wrote earlier) is to focus on an industry vertical. Another way is to wrap a horizontal service around the LLM - such as Perplexity did with Search.

• Third, insofar as Perplexity vs. Google is concerned, if you are looking for a street address,