Uber Shuts Down Drizly. Where Was M&A Due Diligence?

What was the strategic rationale for the deal and where was M&A due diligence?

I am not sure why Uber acquired Boston-based alcohol delivery service Drizly back in 2021 for $1.1 billion other than to perhaps goose revenue growth. Now, Uber is apparently shutting Drizly down. Dr…